Waytag

The road less traveled - without the hassle

The Founders

The idea behind Waytag started in a discussion between friends at a braai in Newlands, Cape Town in May 2009. Less than six months later the patent for the idea was filed and since then Warren Venter, Waytag’s CEO, and his team have never looked back.

What Waytag Does

For anyone that’s ever been in a hurry to get somewhere, but found themselves stranded because their GPS is giving them grief – Waytag has an interesting idea that could save a lot of people a lot of time. Typing out long, elaborate addresses is rather time-consuming and this is why the idea behind Waytag is to generate “waytags” - common English terms or names that are unique to a particular business, place, event or even objects or people. No more confusing GPS coordinates or hard-to-pronounce street names, and get this: even if you move, your Waytag always stays the same!

Successes

Waytag’s greatest success to date according to Warren has been “overcoming seemingly impossible barriers to entry into a global marketplace, as a start up, dominated by established organisations with deep pockets and extensive resources.”

Words of Advice

Warren offers reliable advice for any aspiring tech entrepreneur:

“Look, listen and learn and then execute with passion, persistence and patience,” he says. “If you don’t believe in what you are doing nobody else will!”

What is next for Waytag?

“Before the end of 2011 we are planning to launch our !Waytag Software Developers KIT (SDK) inclusive of the !Waytag Webservice, international cartographic API’s and content (+- 30 million Points of Interest) to the developer community supported by Waytag branded mobile and web solutions,” says Warren.